CELEBRATING 20 YEARS OF PERFORMIA IN AUSTRALIA
MÅRTEN RUNOW EXCLUSIVE TOUR - FROM SWEDEN TO AUSTRALIA NOVEMBER 2026
MÅRTEN RUNOW LIVE IN AUSTRALIA · NOVEMBER 2026
MÅRTEN RUNOW LIVE IN AUSTRALIA · NOVEMBER 2026
Everyone Sells.
A practical sales workshop designed for the whole business — not just the sales team — because every person influences the customer, the relationship and ultimately the growth of the company.
DATE & TIME
Friday 13th November 9:00 am - 5:00 pm
ATTENDANCE
IN-PERSON MELBOURNE OR LIVE ONLINE
RECORDING
NO RECORDING
EARLY BIRD PRICING · Available this week only
31,000+
Businesses helped
9.2M+
Candidate evaluations
48,000+
Executives trained
FROM SWEDEN TO AUSTRALIA
LIMITED AUSTRALIAN TOUR
PERFORMIA INTERNATIONAL
SALES IS NOT JUST A DEPARTMENT
Every person in the business influences sales.
Every person in the business influences sales.
Your whole team communicates with customers, creates experiences, builds trust, and influences whether people buy, return, and recommend you.
The event will help the whole business understand that selling is not isolated to one role and should not sit with one department. Every interaction with a customer can influence trust, relationships and future sales. Mårten will also challenge the idea that great salespeople are simply “born with it”, showing that sales is something that can be understood, learned and developed by anyone.
Mårten began his career as a salesman. Since then he has trained thousands of salespeople and sales managers on five continents, personally managed sales teams, and trained and consulted the largest sales training group in Sweden for more than 12 years.
THE OUTCOMES
What you'll take back to the
business.
Practical ways of thinking and working with people that you can use immediately.
01
Understand the role every person plays in creating sales
02
Improve communication with customers and the people around them
03
Build a stronger
company-wide sales mindset
04
Create better customer experiences through everyday interactions
05
Help non-sales roles understand their contribution to business growth
06
Give your whole team practical sales thinking—not just your salespeople
WHAT MAKES IT DIFFERENT
Learn directly from Mårten—Founder & CEO of Performia International.
Mårten Runow has spent decades studying business, people and what makes individuals and organisations successful. After studying mathematics and logic at Stockholm Technical University, Mårten moved into business in 1977.
In 1984, he became General Manager of Filmbolaget in Sweden, where he tripled the company's size and profit. He founded his first business in 1986 and established Performia in 1999, later spending seven years working with programmers to develop Performia's global online testing and hiring system.
Today, Performia operates across 26+ countries and 30+ languages, with 31,000+ businesses helped and 48,000+ executives trained.
Mårten began his career as a salesman and has trained thousands of salespeople and sales managers across five continents, personally managed sales teams, and spent more than 12 years training and consulting Sweden's largest sales training group.
This November, he is coming from Sweden to Australia as part of Performia Australia's 20-year anniversary. The event is primarily designed to help the whole business understand that selling is not isolated to one role — every interaction with a customer can influence trust, relationships and future sales. Mårten will also challenge the idea that great salespeople are simply “born with it”, showing that sales is something that can be understood, learned and developed by anyone.
Practical. Highly interactive.
“Everyone in the business is doing selling whether they have “sales” in their job title or not.”
WHY MÅRTEN RUNOW?
Decades of experience. Thousands of leaders.
Mårten Runow is the Founder & CEO of Performia International. Performia and its global network have
evaluated more than 9.2 million candidates for over 31,000 businesses. His seminars have been attended by more than 48,000 business executives across more than 29 countries.
5
CONTINENTS OF SALES TRAINING
1000s
SALESPEOPLE TRAINED
12+
YEARS CONSULTING A SALES TRAINING GROUP IN SWEDEN
30+
YEARS IN BUSINESS
WHO IS THIS FOR?
Built for the entire team.
Whole Leadership Teams
Sales Teams
Customer Service
Reception, Administration
Operations & Project Teams
NOVEMBER 2026
Don't send one salesperson. Bring the
business.
Friday 13 November 2026 · Everyone Sells
Attend in person or live online.
Early Bird pricing is extended - this week only
QUESTIONS
Frequently Asked Questions
Who should attend?
The whole team.
Salespeople aren't the only people who influence a sale. Reception, administration, customer service, operations, managers, and service staff can all influence whether a customer trusts your business, buys from you, returns to you, or recommends you. If they interact with customers, they should be in the room.
Is this traditional sales training?
No. This isn't about teaching your team to use scripted sales techniques or push people into buying. Mårten's approach starts with a more fundamental question: how do you create trust?
You'll look at the everyday interactions that influence whether a customer trusts your business—from the first phone call and follow-up to how your team communicates, delivers service, and keeps its promises.
The goal is to help your whole team understand how their actions influence the customer's decision to buy, return, and recommend your business.
It's practical, interactive, and designed to be applied immediately, not just listened to and forgotten.
Why bring the whole team?
Because your sales don't happen in isolation.
A customer may first speak to your receptionist, then your administrator, your salesperson, your manager, or your service team.
And every one of those interactions can build trust or lose it.
Your receptionist may not have “sales” in their job title. But they answer inquiries, book appointments, make promises, follow up, and communicate with customers.
In a dental or medical practice, they may literally be the person responsible for turning an inquiry into an appointment.